Marialena at a glance
Marialena is the CEO of The Digital Marketing Association and a lecturer in Marketing Analytics for the MSc Marketing program at Imperial College Business School, London. She is an instructor, consultant and presenter in Digital Marketing. She is part of the IBM Academic Initiative. Marialena is a Doctoral Researcher at the University of Southampton, Electronics and Computer Science (ECS) Faculty of Physical Sciences and Engineering, where her PhD focus is on the Internet of Things (IoT).