Executive Education
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Marketing Planning and Strategy

£650

2 days (9.30am-5.30pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

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This course will help the participants to gain an understanding of the processes and methodologies of marketing management at strategic and operational levels. Start in October 2018!

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This course will introduce you to processes and techniques of marketing planning, strategy and operations. You will gain a strategic view on issues facing a business and how they can be prevented through effective strategic planning.

Course Overview

Develop a good understanding of marketing planning and explore the process through presentations, discussions and case studies.

By the end of this course you will be able to

Entry requirements

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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Corporate training
Iliyana Stamatova

Iliyana Stamatova

Management Consulting and Project Management

I walked out with a great boost of confidence and I am now really looking forward to talking on more complex projects.