Course Overview
Develop a good understanding of marketing planning and explore the process through presentations, discussions and case studies.
This course will help the participants to gain an understanding of the processes and methodologies of marketing management at strategic and operational levels. Start in October 2018!
This course will introduce you to processes and techniques of marketing planning, strategy and operations. You will gain a strategic view on issues facing a business and how they can be prevented through effective strategic planning.
Develop a good understanding of marketing planning and explore the process through presentations, discussions and case studies.
*Please note those with a B1 level of English and relevant proof of further study will be considered.
Laila Machado
International Business
After this course I have the right tools to contribute towards marketing and communication plans.