Executive Education
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Brand Management

£1,150

12 weeks (2pm-5pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

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Strategy plays an essential role in the success and sustainability of a brand. This course teaches the techniques and provides insight to help you plan, create and maintain a healthy, purpose-led brand. Start in September 2019 or February 2020!

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This course focuses on the key areas of brand management, taking both corporate and customer perspectives into account. You will acquire the mindset needed to succeed in a marketing role.

Course Overview

This course will deepen your understanding of marketing strategies both from a corporate point of view, and a consumer point of view. You will study brand building, architecture, positioning and more, learning how to critically analyse your own and other people’s brands.

By the end of this course you will be able to

Entry requirements

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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Corporate training
Corporate training
Laila Machado

Laila Machado

International Business

After this course I have the right tools to contribute towards marketing and communication plans.