Executive Education
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Consumer Behaviour Analysis

£1,150

12 weeks (10am-1pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

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An introduction to the models and tools used to analyse customer behaviour and an evaluation of the contribution of consumer analysis in relation to widely utilised marketing strategies. Start in September 2019 or February 2020!

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Take this certificate to improve your ability to analyse consumer behaviour, including different theoretical models you can use for consumer analysis and interpreting research data.

Course Overview

You’ll gain an understanding of how important consumer analysis is to wider marketing strategies and how to gauge and predict consumer behaviour. By using practical examples, this course will show you how to use these theories in the workplace.

By the end of this course you will be able to

Entry requirements

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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Corporate training
Iliyana Stamatova

Iliyana Stamatova

Management Consulting and Project Management

I walked out with a great boost of confidence and I am now really looking forward to talking on more complex projects.