Executive Education
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Data Analytics in Marketing

£1,150

12 weeks (6pm-9pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

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How is marketing data collated? How many ways can it be stored, analysed, disseminated and interpreted in order to make informed marketing decisions? This course provides the answers. Start in September 2019 or February 2020!

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This course will hone your understanding of marketing data. You will learn how data is collected, stored, analysed, and interpreted. You will also understand how this affects decision making.

Course Overview

As data and analytics are becoming increasingly relevant, this course will develop your knowledge on data collection, analysis, dissemination, and interpretation. The skills you acquire will aid you in making the best possible decisions for your organisation.

By the end of this course you will be able to

Entry requirements

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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Corporate training
Corporate training
Ikechi Okereke

Ikechi Okereke

Postgraduate Certificate in Finance

The tutors were fabulous, they were great in the sense that they had in-depth knowledge of the subject. In class they had to make use of real-life scenarios, real-life examples to teach, so it made it very easy for us to understand.