Executive Education
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Digital Marketing

£1,150

12 weeks (2pm-5pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

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An introduction to digital marketing practices and techniques including Search Engine Optimisation (SEO) and social media, and how to apply them effectively in a business environment. Start in September 2019 or February 2020!

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Offering a complete introduction to digital marketing, this certificate course takes a close look at a variety of practices and techniques involved with the use of online media and digital tools.

Course Overview

This course will develop your ability to use digital tools for the purpose of implementing marketing strategies. The hands-on sessions will encourage you to apply taught methods within your company, boosting your client base through use of social media, SEO and other digital marketing techniques.

By the end of this course you will be able to

Entry requirements

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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Corporate training
Corporate training
Laila Machado

Laila Machado

International Business

After this course I have the right tools to contribute towards marketing and communication plans.