Digital Marketing

£1,150

12 weeks (2pm-5pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

An introduction to digital marketing practices and techniques including Search Engine Optimisation (SEO) and social media, and how to apply them effectively in a business environment. Start in September 2019 or February 2020!

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Offering a complete introduction to digital marketing, this certificate course takes a close look at a variety of practices and techniques involved with the use of online media and digital tools.

Course Overview

This course will develop your ability to use digital tools for the purpose of implementing marketing strategies. The hands-on sessions will encourage you to apply taught methods within your company, boosting your client base through use of social media, SEO and other digital marketing techniques.

By the end of this course you will be able to

Identify and appraise changes in marketing brought about by digital marketing and analyse their effects and marketing strategies
Demonstrate a critical understanding of digital marketing tools
Create digital campaigns using these tools

Who is it for?

This course is for anyone hoping to progress to management level in a career related to marketing or branding.

Course content

New media and digital channels of marketing
Understanding the online market and its opportunities
Digital business models
Consumer behaviour online
E-marketing communication tools
Building blocks of SEO
SEO practice and techniques
CRM and social media

Core reading

Dave Chaffey, Fiona Ellis-Chadwick (2012), Digital Marketing: Strategy, Implementation and Practice, Pearson; 5th edition

Entry requirements

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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