International Business

£1,150

12 weeks (2pm-5pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

This course teaches how to evaluate the potential and select an appropriate country for investment, covering exports, franchises, joint ventures and managing international operations. Start in September 2019 or February 2020!

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You will gain insight into international markets, including the concepts, terminology and theory commonly used in the sector. You will also explore the risks and strategies that can be employed within the decision-making process of international markets.

Course Overview

You will understand the best way to operate within international markets, gaining insight into the changes that take place when an organisation expands overseas. You will learn how to identify economic, political and legal factors to compare national and regional economies throughout the world.

By the end of this course you will be able to:

Explain the concepts, terminology, and theory of international business
Explain the drivers of globalisation
Identify factors to compare national and regional economies
Use knowledge of commercial enterprises to enter a foreign market
Critique theories of international management concepts
Demonstrate an understanding of cultural value theory

Who is it for?

This programme is most suitable for managers and operational managers who work in international markets, or where their organisation is seeking to expand overseas.

Course content

Key concepts, theories, and challenges surrounding international business and marketing
Culture through examining different theories
Communication in an international context
Approaches to internationalisation and globalisation
Various types of market entry strategy
Examine marketing communication
Growth strategy
Motivation towards globalisation

Core reading

Rugman and Collinson (2012) International Business (6th ed.), Pearson, FT Prentice Hall
Hollensen, S (2013) Global marketing: a decision-oriented approach (6th ed.), Pearson, FT Prentice Hall
Holden, N. (2002) Cross-cultural management: a knowledge management perspective. Harlow, UK: Pearson Education
Griffin, R.W and Pustay, M.W (2012), (7th ed.) International Business, Pearson, FT Prentice Hall
Hill, C. W. L. (2012) International Business, Competing in the Global Marketplace, (9th ed.), McGraw-Hill
Tayeb, M. (ed.) (2000), International business: theories, policies, and practices, FT Prentice Hall.
Hofstede, G & Minkov, M (2010) Cultures and Organizations, Software of the mind, (3rd ed.), McGraw-Hill
Hofstede, G (2003), Culture's Consequences: Comparing Values, Behaviours, Institutions and Organisations across Nations, (2nd ed.) Sage Publications.

Entry requirements

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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