Course Overview
Using case studies, you will develop analytical and interpretive skills that are vital for strategic decision-making. This will help you gain insight into the conceptualisation and execution of projects.
An evaluation of marketing environments and modern day consumers, applicable communication strategies and implementation. Includes the creation of actionable marketing plans. Start in September 2019 or February 2020!
Develop insights into marketing strategy and competitive advantage. Learn about the latest techniques in the field.
Using case studies, you will develop analytical and interpretive skills that are vital for strategic decision-making. This will help you gain insight into the conceptualisation and execution of projects.
*Please note those with a B1 level of English and relevant proof of further study will be considered.
Laila Machado
International Business
After this course I have the right tools to contribute towards marketing and communication plans.