Strategic Business Management

£1,150

12 weeks (10am-1pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

A combination of current academic thinking and practical examples, this course demystifies the challenges of modern commercial management in today’s fast-paced global economy. Start in September 2019 or February 2020!

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This course will help you to understand the challenges of modern commercial management in an ever-changing global economy, preparing you to excel as a manager.

Course Overview

By studying the latest theories and analysing practical examples, you will gain invaluable insight into how to manage a company’s strategic direction, including its translation into operational goals and delivery. This will give you the skills needed to perform at a high level in any business.

By the end of this course you will be able to:

Use tools to define a company’s strategic vision and identify opportunities and threats
Make strategic decisions based on an organisation’s internal strengths and weaknesses
Design internal structures to match your product portfolio
Deliver increased performance through management and leadership
Improve profitability, performance, and efficiency

Who is it for?

This course is aimed at those who wish to pursue a career in management or those who are already working in a management role and want to develop their skills further.

Course content

Introduction
Internal analysis
External analysis
Tools and techniques
Strategic change
Implementation issues
Performance Improvement

Core reading

Richard Lynch ‘Strategic Management’ (Pearson; 7th edition, 2015)
Barry Witcher ‘Strategic Management- Principles & Practice’ (Cengage Learning EMEA; 2nd edition, 2014)
Max Mckeown ‘The Strategy Book’ (FT Publishing International; 2nd edition, 2015)
Ralph Stacey ‘Strategic Management and Organisational Dynamics’ (Financial Times/ Prentice Hall; 6 edition, 2010)

Entry requirements

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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Individual Short Courses

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