Digital Marketing and Social Media

£1,790

4 days (9.30am-5.30pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

Focusing on the practical application of digital marketing and social media marketing tools, you will learn how to plan, coordinate, deliver, and test media campaigns as well as monitor their success. Start in October 2019!

Enquire form

Please fill out this form. One of our student advisors will contact you shortly.

This course will teach you how to set up an effective social media presence for the purpose of delivering creative and innovative social media campaigns.

Course Overview

This short course will teach you how to think creatively when it comes to creating social media campaigns. You will learn how to plan, coordinate, deliver, and test digital and social media campaigns and set targets to monitor their success.

By the end of this course you will be able to

Plan digital marketing campaigns
Integrate with offline marketing
Measure ROI on digital marketing campaigns

Who is it for?

This course is perfect for those looking to develop their knowledge regarding the use of social media in a professional environment and those hoping to boost their income by utilising social media tools.

Course content

The digital landscape
Search marketing (SEO and PPC)
Email marketing
Social media
Online display
Analytics
Future trends

Core reading

Chaffey D. and Ellis Chadwick F. Digital Marketing Strategy
Ryan D. Understanding Digital Marketing
Berry M. et al The Best Of Global Digital Marketing- the Storybook 2

Entry requirements

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

Apply

Corporate training

Individual Short Course

Strategic Brand Management

Other courses to consider

Mini MBA

Corporate training

System.IO.IOException: An unexpected network error occurred. at System.IO.__Error.WinIOError(Int32 errorCode, String maybeFullPath) at System.IO.FileStream.ReadCore(Byte[] buffer, Int32 offset, Int32 count) at System.IO.FileStream.Read(Byte[] array, Int32 offset, Int32 count) at System.IO.BinaryReader.Read(Byte[] buffer, Int32 index, Int32 count) at Lucene.Net.Store.SimpleFSDirectory.SimpleFSIndexInput.ReadInternal(Byte[] b, Int32 offset, Int32 len) at Lucene.Net.Store.BufferedIndexInput.ReadBytes(Byte[] b, Int32 offset, Int32 len, Boolean useBuffer) at Lucene.Net.Index.CompoundFileReader.CSIndexInput.ReadInternal(Byte[] b, Int32 offset, Int32 len) at Lucene.Net.Store.BufferedIndexInput.Refill() at Lucene.Net.Store.BufferedIndexInput.ReadByte() at Lucene.Net.Store.IndexInput.ReadVInt() at Lucene.Net.Index.TermBuffer.Read(IndexInput input, FieldInfos fieldInfos) at Lucene.Net.Index.SegmentTermEnum.Next() at Lucene.Net.Index.SegmentTermEnum.ScanTo(Term term) at Lucene.Net.Index.TermInfosReader.Get(Term term, Boolean useCache) at Lucene.Net.Index.TermInfosReader.Terms(Term term) at Lucene.Net.Index.SegmentReader.Terms(Term t) at Lucene.Net.Index.DirectoryReader.MultiTermEnum..ctor(IndexReader topReader, IndexReader[] readers, Int32[] starts, Term t) at Lucene.Net.Index.DirectoryReader.Terms(Term term) at Lucene.Net.Search.WildcardTermEnum..ctor(IndexReader reader, Term term) at Lucene.Net.Search.WildcardQuery.GetEnum(IndexReader reader) at Lucene.Net.Search.MultiTermQuery.ConstantScoreAutoRewrite.Rewrite(IndexReader reader, MultiTermQuery query) at Lucene.Net.Search.WildcardQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.BooleanQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.BooleanQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.IndexSearcher.Rewrite(Query original) at Lucene.Net.Search.Query.Weight(Searcher searcher) at Lucene.Net.Search.Searcher.CreateWeight(Query query) at Lucene.Net.Search.Searcher.Search(Query query, Collector results) at Examine.LuceneEngine.SearchResults.DoSearch(Query query, IEnumerable`1 sortField, Int32 maxResults) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\SearchResults.cs:line 110 at Examine.LuceneEngine.Providers.BaseLuceneSearcher.Search(ISearchCriteria searchParams, Int32 maxResults) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\Providers\BaseLuceneSearcher.cs:line 182 at Examine.LuceneEngine.Providers.BaseLuceneSearcher.Search(ISearchCriteria searchParams) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\Providers\BaseLuceneSearcher.cs:line 163 at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetUmbracoMediaCacheValues(Int32 id) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.<>c__DisplayClass38_0.b__0() at Umbraco.Core.Cache.DictionaryCacheProviderBase.<>c__DisplayClass10_0.b__0() --- End of inner exception stack trace --- at Umbraco.Core.Cache.HttpRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, CacheDependency dependency) at Umbraco.Core.Cache.HttpRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, String[] dependentFiles) at Umbraco.Core.Cache.DeepCloneRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, String[] dependentFiles) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetCacheValues(Int32 id, Func`2 func) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetUmbracoMedia(Int32 id) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetById(UmbracoContext umbracoContext, Boolean preview, Int32 nodeId) at Umbraco.Web.PublishedCache.ContextualPublishedCache`1.GetById(Boolean preview, Int32 contentId) at Umbraco.Web.UmbracoHelper.TypedMedia(Guid id) at Umbraco.Web.PropertyEditors.ValueConverters.MediaPickerPropertyConverter.ConvertSourceToObject(PublishedPropertyType propertyType, Object source, Boolean preview) at Umbraco.Web.PublishedCache.XmlPublishedCache.XmlPublishedProperty.get_Value() at Umbraco.Web.PublishedPropertyExtension.GetValue[T](IPublishedProperty property, Boolean withDefaultValue, T defaultValue) at Umbraco.Web.PublishedContentExtensions.GetPropertyValue[T](IPublishedContent content, String alias, Boolean recurse, Boolean withDefaultValue, T defaultValue) at Umbraco.Web.PublishedContentExtensions.GetPropertyValue[T](IPublishedContent content, String alias) at ASP._Page_Views_testimonial_cshtml.Execute() at System.Web.WebPages.WebPageBase.ExecutePageHierarchy() at System.Web.Mvc.WebViewPage.ExecutePageHierarchy() at System.Web.WebPages.WebPageBase.ExecutePageHierarchy(WebPageContext pageContext, TextWriter writer, WebPageRenderingBase startPage) at System.Web.Mvc.RazorView.RenderView(ViewContext viewContext, TextWriter writer, Object instance) at System.Web.Mvc.BuildManagerCompiledView.Render(ViewContext viewContext, TextWriter writer) at Umbraco.Core.Profiling.ProfilingView.Render(ViewContext viewContext, TextWriter writer) at System.Web.Mvc.ViewResultBase.ExecuteResult(ControllerContext context) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResult(ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultWithFilters(ControllerContext controllerContext, IList`1 filters, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeAction(ControllerContext controllerContext, String actionName) at System.Web.Mvc.Controller.ExecuteCore() at System.Web.Mvc.ControllerBase.Execute(RequestContext requestContext) at System.Web.Mvc.ControllerBase.System.Web.Mvc.IController.Execute(RequestContext requestContext) at System.Web.Mvc.MvcHandler.ProcessRequest(HttpContextBase httpContext) at Umbraco.Web.Mvc.UmbracoMvcHandler.ExecuteUmbracoRequest() at Umbraco.Web.Templates.TemplateRenderer.RenderUmbracoRequestToString(RequestContext requestContext) at Umbraco.Web.Templates.TemplateRenderer.ExecuteTemplateRendering(TextWriter sw, PublishedContentRequest contentRequest) at Umbraco.Web.Templates.TemplateRenderer.Render(StringWriter writer) at Umbraco.Web.UmbracoComponentRenderer.RenderTemplate(Int32 pageId, Nullable`1 altTemplateId)' --> System.IO.IOException: An unexpected network error occurred. at System.IO.__Error.WinIOError(Int32 errorCode, String maybeFullPath) at System.IO.FileStream.ReadCore(Byte[] buffer, Int32 offset, Int32 count) at System.IO.FileStream.Read(Byte[] array, Int32 offset, Int32 count) at System.IO.BinaryReader.Read(Byte[] buffer, Int32 index, Int32 count) at Lucene.Net.Store.SimpleFSDirectory.SimpleFSIndexInput.ReadInternal(Byte[] b, Int32 offset, Int32 len) at Lucene.Net.Store.BufferedIndexInput.ReadBytes(Byte[] b, Int32 offset, Int32 len, Boolean useBuffer) at Lucene.Net.Index.CompoundFileReader.CSIndexInput.ReadInternal(Byte[] b, Int32 offset, Int32 len) at Lucene.Net.Store.BufferedIndexInput.Refill() at Lucene.Net.Store.BufferedIndexInput.ReadByte() at Lucene.Net.Store.IndexInput.ReadVInt() at Lucene.Net.Index.TermBuffer.Read(IndexInput input, FieldInfos fieldInfos) at Lucene.Net.Index.SegmentTermEnum.Next() at Lucene.Net.Index.SegmentTermEnum.ScanTo(Term term) at Lucene.Net.Index.TermInfosReader.Get(Term term, Boolean useCache) at Lucene.Net.Index.TermInfosReader.Terms(Term term) at Lucene.Net.Index.SegmentReader.Terms(Term t) at Lucene.Net.Index.DirectoryReader.MultiTermEnum..ctor(IndexReader topReader, IndexReader[] readers, Int32[] starts, Term t) at Lucene.Net.Index.DirectoryReader.Terms(Term term) at Lucene.Net.Search.WildcardTermEnum..ctor(IndexReader reader, Term term) at Lucene.Net.Search.WildcardQuery.GetEnum(IndexReader reader) at Lucene.Net.Search.MultiTermQuery.ConstantScoreAutoRewrite.Rewrite(IndexReader reader, MultiTermQuery query) at Lucene.Net.Search.WildcardQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.BooleanQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.BooleanQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.IndexSearcher.Rewrite(Query original) at Lucene.Net.Search.Query.Weight(Searcher searcher) at Lucene.Net.Search.Searcher.CreateWeight(Query query) at Lucene.Net.Search.Searcher.Search(Query query, Collector results) at Examine.LuceneEngine.SearchResults.DoSearch(Query query, IEnumerable`1 sortField, Int32 maxResults) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\SearchResults.cs:line 110 at Examine.LuceneEngine.Providers.BaseLuceneSearcher.Search(ISearchCriteria searchParams, Int32 maxResults) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\Providers\BaseLuceneSearcher.cs:line 182 at Examine.LuceneEngine.Providers.BaseLuceneSearcher.Search(ISearchCriteria searchParams) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\Providers\BaseLuceneSearcher.cs:line 163 at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetUmbracoMediaCacheValues(Int32 id) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.<>c__DisplayClass38_0.b__0() at Umbraco.Core.Cache.DictionaryCacheProviderBase.<>c__DisplayClass10_0.b__0() --- End of inner exception stack trace --- at Umbraco.Core.Cache.HttpRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, CacheDependency dependency) at Umbraco.Core.Cache.HttpRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, String[] dependentFiles) at Umbraco.Core.Cache.DeepCloneRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, String[] dependentFiles) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetCacheValues(Int32 id, Func`2 func) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetUmbracoMedia(Int32 id) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetById(UmbracoContext umbracoContext, Boolean preview, Int32 nodeId) at Umbraco.Web.PublishedCache.ContextualPublishedCache`1.GetById(Boolean preview, Int32 contentId) at Umbraco.Web.UmbracoHelper.TypedMedia(Guid id) at Umbraco.Web.PropertyEditors.ValueConverters.MediaPickerPropertyConverter.ConvertSourceToObject(PublishedPropertyType propertyType, Object source, Boolean preview) at Umbraco.Web.PublishedCache.XmlPublishedCache.XmlPublishedProperty.get_Value() at Umbraco.Web.PublishedPropertyExtension.GetValue[T](IPublishedProperty property, Boolean withDefaultValue, T defaultValue) at Umbraco.Web.PublishedContentExtensions.GetPropertyValue[T](IPublishedContent content, String alias, Boolean recurse, Boolean withDefaultValue, T defaultValue) at Umbraco.Web.PublishedContentExtensions.GetPropertyValue[T](IPublishedContent content, String alias) at ASP._Page_Views_image_cshtml.Execute() at System.Web.WebPages.WebPageBase.ExecutePageHierarchy() at System.Web.Mvc.WebViewPage.ExecutePageHierarchy() at System.Web.WebPages.WebPageBase.ExecutePageHierarchy(WebPageContext pageContext, TextWriter writer, WebPageRenderingBase startPage) at System.Web.Mvc.RazorView.RenderView(ViewContext viewContext, TextWriter writer, Object instance) at System.Web.Mvc.BuildManagerCompiledView.Render(ViewContext viewContext, TextWriter writer) at Umbraco.Core.Profiling.ProfilingView.Render(ViewContext viewContext, TextWriter writer) at System.Web.Mvc.ViewResultBase.ExecuteResult(ControllerContext context) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResult(ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultWithFilters(ControllerContext controllerContext, IList`1 filters, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeAction(ControllerContext controllerContext, String actionName) at System.Web.Mvc.Controller.ExecuteCore() at System.Web.Mvc.ControllerBase.Execute(RequestContext requestContext) at System.Web.Mvc.ControllerBase.System.Web.Mvc.IController.Execute(RequestContext requestContext) at System.Web.Mvc.MvcHandler.ProcessRequest(HttpContextBase httpContext) at Umbraco.Web.Mvc.UmbracoMvcHandler.ExecuteUmbracoRequest() at Umbraco.Web.Templates.TemplateRenderer.RenderUmbracoRequestToString(RequestContext requestContext) at Umbraco.Web.Templates.TemplateRenderer.ExecuteTemplateRendering(TextWriter sw, PublishedContentRequest contentRequest) at Umbraco.Web.Templates.TemplateRenderer.Render(StringWriter writer) at Umbraco.Web.UmbracoComponentRenderer.RenderTemplate(Int32 pageId, Nullable`1 altTemplateId)' --> System.IO.IOException: An unexpected network error occurred. at System.IO.__Error.WinIOError(Int32 errorCode, String maybeFullPath) at System.IO.FileStream.ReadCore(Byte[] buffer, Int32 offset, Int32 count) at System.IO.FileStream.Read(Byte[] array, Int32 offset, Int32 count) at System.IO.BinaryReader.Read(Byte[] buffer, Int32 index, Int32 count) at Lucene.Net.Store.SimpleFSDirectory.SimpleFSIndexInput.ReadInternal(Byte[] b, Int32 offset, Int32 len) at Lucene.Net.Store.BufferedIndexInput.ReadBytes(Byte[] b, Int32 offset, Int32 len, Boolean useBuffer) at Lucene.Net.Index.CompoundFileReader.CSIndexInput.ReadInternal(Byte[] b, Int32 offset, Int32 len) at Lucene.Net.Store.BufferedIndexInput.Refill() at Lucene.Net.Store.BufferedIndexInput.ReadByte() at Lucene.Net.Store.IndexInput.ReadVInt() at Lucene.Net.Index.TermBuffer.Read(IndexInput input, FieldInfos fieldInfos) at Lucene.Net.Index.SegmentTermEnum.Next() at Lucene.Net.Index.SegmentTermEnum.ScanTo(Term term) at Lucene.Net.Index.TermInfosReader.Get(Term term, Boolean useCache) at Lucene.Net.Index.TermInfosReader.Terms(Term term) at Lucene.Net.Index.SegmentReader.Terms(Term t) at Lucene.Net.Index.DirectoryReader.MultiTermEnum..ctor(IndexReader topReader, IndexReader[] readers, Int32[] starts, Term t) at Lucene.Net.Index.DirectoryReader.Terms(Term term) at Lucene.Net.Search.WildcardTermEnum..ctor(IndexReader reader, Term term) at Lucene.Net.Search.WildcardQuery.GetEnum(IndexReader reader) at Lucene.Net.Search.MultiTermQuery.ConstantScoreAutoRewrite.Rewrite(IndexReader reader, MultiTermQuery query) at Lucene.Net.Search.WildcardQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.BooleanQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.BooleanQuery.Rewrite(IndexReader reader) at Lucene.Net.Search.IndexSearcher.Rewrite(Query original) at Lucene.Net.Search.Query.Weight(Searcher searcher) at Lucene.Net.Search.Searcher.CreateWeight(Query query) at Lucene.Net.Search.Searcher.Search(Query query, Collector results) at Examine.LuceneEngine.SearchResults.DoSearch(Query query, IEnumerable`1 sortField, Int32 maxResults) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\SearchResults.cs:line 110 at Examine.LuceneEngine.Providers.BaseLuceneSearcher.Search(ISearchCriteria searchParams, Int32 maxResults) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\Providers\BaseLuceneSearcher.cs:line 182 at Examine.LuceneEngine.Providers.BaseLuceneSearcher.Search(ISearchCriteria searchParams) in C:\projects\examine-qvx04\src\Examine\LuceneEngine\Providers\BaseLuceneSearcher.cs:line 163 at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetUmbracoMediaCacheValues(Int32 id) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.<>c__DisplayClass38_0.b__0() at Umbraco.Core.Cache.DictionaryCacheProviderBase.<>c__DisplayClass10_0.b__0() --- End of inner exception stack trace --- at Umbraco.Core.Cache.HttpRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, CacheDependency dependency) at Umbraco.Core.Cache.HttpRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, String[] dependentFiles) at Umbraco.Core.Cache.DeepCloneRuntimeCacheProvider.GetCacheItem(String cacheKey, Func`1 getCacheItem, Nullable`1 timeout, Boolean isSliding, CacheItemPriority priority, CacheItemRemovedCallback removedCallback, String[] dependentFiles) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetCacheValues(Int32 id, Func`2 func) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetUmbracoMedia(Int32 id) at Umbraco.Web.PublishedCache.XmlPublishedCache.PublishedMediaCache.GetById(UmbracoContext umbracoContext, Boolean preview, Int32 nodeId) at Umbraco.Web.PublishedCache.ContextualPublishedCache`1.GetById(Boolean preview, Int32 contentId) at Umbraco.Web.UmbracoHelper.TypedMedia(Guid id) at Umbraco.Web.PropertyEditors.ValueConverters.MediaPickerPropertyConverter.ConvertSourceToObject(PublishedPropertyType propertyType, Object source, Boolean preview) at Umbraco.Web.PublishedCache.XmlPublishedCache.XmlPublishedProperty.get_Value() at Umbraco.Web.PublishedPropertyExtension.GetValue[T](IPublishedProperty property, Boolean withDefaultValue, T defaultValue) at Umbraco.Web.PublishedContentExtensions.GetPropertyValue[T](IPublishedContent content, String alias, Boolean recurse, Boolean withDefaultValue, T defaultValue) at Umbraco.Web.PublishedContentExtensions.GetPropertyValue[T](IPublishedContent content, String alias) at ASP._Page_Views_image_cshtml.Execute() at System.Web.WebPages.WebPageBase.ExecutePageHierarchy() at System.Web.Mvc.WebViewPage.ExecutePageHierarchy() at System.Web.WebPages.WebPageBase.ExecutePageHierarchy(WebPageContext pageContext, TextWriter writer, WebPageRenderingBase startPage) at System.Web.Mvc.RazorView.RenderView(ViewContext viewContext, TextWriter writer, Object instance) at System.Web.Mvc.BuildManagerCompiledView.Render(ViewContext viewContext, TextWriter writer) at Umbraco.Core.Profiling.ProfilingView.Render(ViewContext viewContext, TextWriter writer) at System.Web.Mvc.ViewResultBase.ExecuteResult(ControllerContext context) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResult(ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultFilterRecursive(IList`1 filters, Int32 filterIndex, ResultExecutingContext preContext, ControllerContext controllerContext, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeActionResultWithFilters(ControllerContext controllerContext, IList`1 filters, ActionResult actionResult) at System.Web.Mvc.ControllerActionInvoker.InvokeAction(ControllerContext controllerContext, String actionName) at System.Web.Mvc.Controller.ExecuteCore() at System.Web.Mvc.ControllerBase.Execute(RequestContext requestContext) at System.Web.Mvc.ControllerBase.System.Web.Mvc.IController.Execute(RequestContext requestContext) at System.Web.Mvc.MvcHandler.ProcessRequest(HttpContextBase httpContext) at Umbraco.Web.Mvc.UmbracoMvcHandler.ExecuteUmbracoRequest() at Umbraco.Web.Templates.TemplateRenderer.RenderUmbracoRequestToString(RequestContext requestContext) at Umbraco.Web.Templates.TemplateRenderer.ExecuteTemplateRendering(TextWriter sw, PublishedContentRequest contentRequest) at Umbraco.Web.Templates.TemplateRenderer.Render(StringWriter writer) at Umbraco.Web.UmbracoComponentRenderer.RenderTemplate(Int32 pageId, Nullable`1 altTemplateId)' -->