Digital Marketing and Social Media

£1,790

4 days (9.30am-5.30pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

Focusing on the practical application of digital marketing and social media marketing tools, you will learn how to plan, coordinate, deliver, and test media campaigns as well as monitor their success. Start in October 2019!

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This course will teach you how to set up an effective social media presence for the purpose of delivering creative and innovative social media campaigns.

Course Overview

This short course will teach you how to think creatively when it comes to creating social media campaigns. You will learn how to plan, coordinate, deliver, and test digital and social media campaigns and set targets to monitor their success.

By the end of this course you will be able to

Plan digital marketing campaigns
Integrate with offline marketing
Measure ROI on digital marketing campaigns

Who is it for?

This course is perfect for those looking to develop their knowledge regarding the use of social media in a professional environment and those hoping to boost their income by utilising social media tools.

Course content

The digital landscape
Search marketing (SEO and PPC)
Email marketing
Social media
Online display
Analytics
Future trends

Core reading

Chaffey D. and Ellis Chadwick F. Digital Marketing Strategy
Ryan D. Understanding Digital Marketing
Berry M. et al The Best Of Global Digital Marketing- the Storybook 2

Entry requirements

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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After this course I have the right tools to contribute towards marketing and communication plans.