Product Management with Agile Project Management

£1,790

4 days (9.30am-5.30pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

Gain expert knowledge on how to develop products that sell and align with your organisation's strategy to ensure your sales and profits reach new heights.

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Join our four-day course and get a practical and pragmatic approach to product management with agile project management techniques incorporated. You will learn all about agile product management through 20+ exercises that will help you understand the frameworks behind this concept as well as its practical application methods.

Course Overview

This course will show you how to manage the product management lifecycle efficiently including how to set a budget, build a business case and product vision, forecast sales, establish the product price, choose channels and more.

By the end of this course you will be able to

Develop a product management plan
Build a business case for your product
Choose effective design, research and planning techniques
Use agile project techniques to develop products rapidly
Plan effective sales and marketing strategies
Explain how an agile technique can benefit your products

Who is it for?

This course has been designed for professionals who want to improve their management skills, either to improve their roles as consultants or to progress within their current company.

Course content

Overview of agile product management
Product Management framework
Building the business case and product details
Agile project management
Marketing/selling the product

Core reading

Geracie, G, 2010, Take Charge Product Management: Take Charge of Your Product Management
Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Product Manager, Actuation
Press, Chicago IL
VII, P, 2017, Agile Product Management: The 7 Habits of Highly Effective Agile Product Managers,
London, Pashtun Consulting Ltd

Entry requirements

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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