Executive Education

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Strategic Brand Management


4 days (9.30am-5.30pm)

Buchanan House, 30 Holborn, London, EC1N 2LX


A practical and pragmatic course that provides a balanced and substantial assessment of how strategy is designed, developed and applied in the management of a successful brand. Start in October 2019!


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This course uses a practical approach to show delegates how to succeed in the profession of strategic brand management, covering all the areas needed to sustainably develop a brand.


Course Overview

You will develop the skills to create a strong brand and steer it towards its desired market position through effective marketing and communication, whilst avoiding common pitfalls. The course uses interactive learning, including a number of practical exercises to help you apply theory.

By the end of this course you will be able to:

Entry requirements

  • Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
  • English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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The tutors were fabulous, they were great in the sense that they had in-depth knowledge of the subject. In class they had to make use of real-life scenarios, real-life examples to teach, so it made it very easy for us to understand.