Strategic Business Planning

£1,790

4 days (9.30am-5.30pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

An overview of the full strategic business planning lifecycle, including how to produce a strategic business plan, vision or mission creation, strategic analysis and much more. Start in October 2019!

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This course will demonstrate the best practices for each stage in the cycle of strategic business planning, from creating a practical organisational vision to execution.

Course Overview

You will develop a good understanding of how to create a promising strategic business plan using a wide range of tools, techniques, and frameworks. This course will address analysis, objectives, strategic themes and choices, and ensuring successful implementation.

By the end of this course you will be able to

Deploy the strategic management lifecycle from start to end
Describe a typical strategic business plan, its layout, and its contents
Use the appropriate frameworks for analysis
Identify the correct strategic choices for market positioning
Promote stakeholder engagement
Successfully execute strategic business plans

Who is it for?

This course is suitable for any professional who wants to aim for executive positions in business or become an entrepreneur.

Course content

First principles of strategic planning and assessing analytical tools and techniques
Governance and engagement
Assessing market size and competition
Developing competitive strategies
Modelling risks and opportunities
Moving from analysis/formulation to execution
The right organisation configuration
Leading people through changes
Ensuring processes are right for your strategy
Preparing for implementation
Building engagement through storytelling
Evaluating strategy

Core reading

Grant, R, 2012, Competitive Strategy Analysis; 8th Edition, Chichester, Wiley
Mintzberg, H, Ahlstrand, B and Lampel, J, 2009, Strategy Safari: Your Complete Guide Through the Wilds of Strategic Management – Second Edition, Harlow, Prentice Hall
Rummelt, R, 2011, Good Strategy/Bad Strategy; The Difference and Why it Matters

Entry requirements

Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience
English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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