Executive Education
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Global Marketing Practices

£850

5 days (10am-4pm)

Buchanan House, 30 Holborn, London, EC1N 2LX

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The marketing short course will refine your critical thinking and analytical skills to prepare you for a successful future. Your understanding of international markets will also widen. Start in January 2019!

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This course will introduce you to international marketing practices.

Through successful case studies such as Zara, The Body Shop, and Shell, you will learn what factors are involved in good business decisions and how firms approach new ventures.

Your thinking skills will develop on this course.

Who is it for?

Entry requirements

  • English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only)
  • The programme is aimed at Undergraduate students
  • Graduate students within a year of graduation

Winter Business School is open only to applicants aged 18 and over as of January 1st, 2019

*Please note those with a B1 level of English and relevant proof of further study will be considered.

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Laila Machado

Laila Machado

International Business

After this course I have the right tools to contribute towards marketing and communication plans.